off book: type.

I had to cleanse my palette from that last post with some fresh and clean type design stuff. Here is a little ditty from PBS that features Jonathan Hoefler and Tobias Frere-Jones talking about type choice and how it relates to conveying a mood and all that good stuff. You may know their work most recently by the Obama “Change” posters from 2008. Their typeface “Gotham” was used on those posters and pretty much throughout his whole campaign. Good stuff there. Click the picture above to go to the PBS site for the video or click below.

PBS Off Book: Type

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